This illustrates how you can increase sales with PathFinder. We take the perspective of the Customer, and then try and make the Buy-side weigh as much as we can, while also minimize the No-side as much as possible. This should in the end make it very obvious for the customer that he/she wants to buy.

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Although I should point out that this is not always an easy process. You might tell the costumer an argument, but he/she comes from a different perspective and might not agree with your argument or it might not have any effect. We have to find arguments that he/she agrees with and is important for them. With PathFinder it could make it easier for us to find and see solutions how we could make the desired choose weigh the most.

 

In this case I use an example of a bakery. So therefore taste, comfort and good service is probably important topics to consider.