This illustrates how we can influence other peoples choices. By thinking in their perspective and what they might value or not, we can try and find arguments that will change the persons choice.

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In this example we introduce an congestion tax, this might be inconvenient for some people and could be enough weight so he/she won't drive with the car into the city and instead consider other options.

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Pathfinder makes it easier for you to see and identify the problem so you might easier come up with solutions on your problems. In this case how we can reduce traffic in the city.